"SOCIOMANTIC" - TREES Booth DMEXCO 2014

COLOGNE / Germany 2012

boothdesign & implementation: Inco Media Art Team

The power of Sociomantic’s technology to take massive amounts of data from its clients and turn that into individually personalized ads, and to do it billions of times every day — it’s something astounding in the end. What they’ve accomplished and how they’ve accomplished it is just as much art as science, and that’s the inspiration behind this installation.